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May 3, 2018 Facebook  Twitter  LinkedIn
TGA Industry News Briefs
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TOP NEWS

The Best Stage to Debut New Travel Products – At One-Third Off

TGA

The International Travel Goods Show draws the strongest media personalities and online influencers in travel, not to mention the best retailers from the world over. It's the single best stage to show off your new travel items, and if you act right now, you can put yourself front and center, and at a 33% discount. But this is a very limited opportunity, and when it's gone, it’s gone. So don't wait – contact Cathy Hays, and lock down your exhibit space now, while you can still save: cathy@travel-goods.org, 877-842-1938, x-707.

The 5 Big Themes Driving Travel in 2018: Lessons from Skift Forum Europe

SKIFT

Because of its long, rich history in the tourism business, Europe is often a beacon for the entire industry. Its executives more often than not signal forthcoming trends that will eventually impact the top and bottom lines for companies across the globe. The Skift team in Berlin peppered those executives with questions about trends and the current competitive environment. Here are five ideas we culled from those conversations that serve as key takeaways for you. READ MORE

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Do You Need to Broaden Your Leadership Repertoire?

CHIEF EXECUTIVE

Our firm conducted research involving more than 20,000 senior executives–including more than 1,600 CEOs –across a wide range of industries around the world. In the course of the research we identified eight statistically distinct leadership styles or “signatures”. No one style is “right” or “wrong” and all styles can be equally effective. The challenge arises when leaders continue to resort to a style less suitable under changed conditions. READ MORE

How to Seamlessly Augment the Retail Experience

MARTECH TODAY

Retailers still have a lot to gain by investing in the in-store experience, especially when it comes to brand exposure and collecting customer insights. Physical stores still offer consumers a place to see and feel the products they are interested in, and at a time where once-popular stores are filing for bankruptcy, retailers need to discern how to leverage such in-store advantages to meet changing shopping behaviors. READ MORE

12 Social Media Mistakes That Will Drive Followers Away from Your Brand

FORBES

As social media platforms have evolved, so too have the expectations for corporate users. It's no longer enough for brands to simply publish content on all their social channels – they must have a clear strategy and the necessary resources to address customers' needs and questions. If you want to improve your social media presence, avoid these 12 faux pas. READ MORE


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How to Have a Good Flight

THE NEW YORK TIMES

On even the calmest days in the air, flying can be stressful. There are the prospects of cancellations and delays, long lines at security and cramped seats – not to mention the disorienting jet lag you may suffer from when you finally arrive. But there are ways to make it a better experience for you and your family. The following tips will help you get through the airport without raising your blood pressure, have a pleasant experience in the air and arrive refreshed and ready to hit the ground running at your destination. READ MORE

Ways Small Retailers Can Thrive in a World of Retail Giants

RETAIL CUSTOMER EXPERIENCE

Imagine the following retail scenario. You discover a beautiful piece of furniture only to find that it is a "one of a kind". You discover where you can order one only to find out that it could take four to six months to receive your order. So, how does this retailer manage to survive in the age of free two-day shipping? Retail survival requires transformation to new paradigms. Lesson one starts with focusing on doing what the giants are not doing. READ MORE

Bans on Plastic Straws Are Growing. But is the Travel Industry Doing Enough?

THE NEW YORK TIMES

The U.S. goes through over 500 million plastic straws every day, according to Eco-Cycle, a U.S.-based nonprofit recycling organization. They get used for only a few minutes, but potentially last for hundreds of years in the ocean, and are among the top 10 pollutants collected during beach cleanups. Global momentum has built in recent months to ban plastic straws and replace them with biodegradable paper ones. But cruise lines and luxury resorts are lagging. READ MORE

What Marketers Should Know About Personality-Based Marketing

HARVARD BUSINESS REVIEW

Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. Moreover, public controversies like the Facebook and Cambridge Analytica story threaten personality marketing’s potential before it has really matured. Marketers, communicators, and the public alike deserve a better understanding of personality marketing – what it is, how it works, and why it matters. READ MORE

This App's 'Secret Fares’ Could Save You $500 on Flights

TRAVEL + LEISURE

Airfare forecasting app Hopper is partnering with several airlines to offer “secret” fares at up to 35% off what they cost on any other site or app. The new feature, announced this week, could save travelers up to $500 on long-haul flights, according to Hopper. READ MORE

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