‘Thinking Outside the Case’

For Publication in TGA’s Travel Goods Magazine

Your first case collection made of recycled material…
Your first backpack tricked out with technology…
Your first foray into products for kids…

Taken your merchandise strategies in a different direction?
Employed out-of-the-box ideas to generate business?

Whatever it is…if you’ve disrupted business as usual
in a way that represents a new direction for your company,
we want to hear the story behind it!

What was the inspiration for your action?

How does it represent a complete departure from business as usual?
Why did you feel the timing was right to risk this new direction?

Please email your experience along with details of the ideas implemented and 
the product/s launched, MSRP/s, and product photo 
plus sales and press contacts (name/email address/phone)
to kim@travel-goods.org by April 17.