WINTER 2017 | VOL. 42 NO. 4
Changing Times, Keeping Pace
If you’re receiving Travel Goods Showcase, if you’re reading this page, you’re a travel goods professional. You might be a retailer, a buyer, a manufacturer, a distributor, a supplier, a sales rep or a travel writer. You may work in a different role entirely, or even in a tangential industry, but all the same, your livelihood depends on travel products – you wouldn’t receive Travel Goods Showcase otherwise.
When it comes to travel goods, this is the journal of record, the only vehicle that keeps you up-to-date with what’s happening in travel products. It’s the most compelling reason to read this magazine. Quite frankly, it’s the only reason to read this magazine.
There is no better way to stay informed. With one exception. For three days each year, Travel Goods Showcase takes a back seat to The International Travel Goods Show. It’s our industry’s biggest gathering – every brand that matters, every retailer of merit, every new-for-the-season product – they’re all here. There is no substitute for being present, especially now.
The 2018 Show will be an all-new affair, marking TGA’s 80th anniversary. We’re pulling out all the stops to celebrate and keep the Association fresh and relevant as we enter its ninth decade, and it’s going to be tremendous.
The Show will have an all-new layout and floor plan, designed expressly to manage traffic flow. If you’re an attendee, you’ll be enticed to explore, in the way a Mediterranean village invites wandering and serendipitous discovery. And if you’re exhibiting, you’ll receive more exposure to retailers, in an environment that encourages interaction and meaningful dialog with the people you most need to reach.
A new feature we’re especially excited about is our Launch Pods, mini booths designed especially for startups – new companies with a single product, the type that become Kickstarter darlings and entrepreneurial heroes. If they’re going to be successful, you’ll want to know about them first. And if they’re in the travel goods space, you’re exactly the people they need to reach, the ones best equipped to help them succeed.
This will be a more interactive, more hands-on Show for everyone, with a lot of new developments and features that will make this a completely different, more immersive experience than anything you’ve seen before.
The Show is the only event of its kind. It’s the one time the whole industry gathers together in a single place. It’s every new travel product under one roof, where they can be touched and prodded, lifted and explored in a reality that isn’t virtual, and requires no augmentation. More important, it’s your chance to meet with the people who can answer your product questions, your de facto partners in the travel goods business.
The Show is an experience. And experiences are why we travel. They’re how we sell. And it’s why you need to be present.
Please enjoy the Show preview in this issue, and make plans to join us for this can’t-miss event. Mark those calendars: February 27-March 1, 2018 in Las Vegas.
I’ll see you there!