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Soothing Ruffled Guests: Hotels Meet Threat of Bad Reviews
THE NEW YORK TIMES
The threat of a bad online review on TripAdvisor, Travelocity or other consumer-advisory sites has become an increasingly common form of guest leverage, lodging executives say. People in the hospitality industry know that the power to soothe the aggrieved guest is more important than ever in the era of crowdsourced negativity. READ MORE
Four Trends Defining a New Era of Shopping
Traditional retailers and brands are deepening their relationships with startups commercializing revolutionary technologies and groundbreaking business models. Whether in the form of acquisitions, partnerships or something else, these new alignments highlight an inescapable reality: Everything about how consumers discover, shop and buy is changing, and established retailers and brands must adapt. READ MORE
Too Many Airline Mergers? Blame Politics, One Report Says
The airline industry’s merger mania period may jump back into the spotlight this week after a report out Tuesday by ProPublica. The non-profit news organization puts its spotlight on the American-US Airways merger that closed in 2013, taking a closer look at the Justice Department’s role in the deal. READ MORE
For more than a century, Hartmann has been the icon of sophistication for the world’s most discerning travelers. Our uncompromising heritage of craftsmanship and innovation continues to exceed the expectations of our consumers, whose investment is rewarded with enduring quality and a level of style and refinement that is legendary Hartmann.
Word-of-Mouth Marketing Inspires More Travelers Than Social Media
Consumers, especially millennials, are most likely to get their leisure travel inspiration via word of mouth, but some social media sites are close behind, according to a consumer survey conducted by the marketing firms AMP and Blitz. According to the survey results, word of mouth remained the top way participants got inspired to visit the destination on their last leisure trip at 16% and 20%, respectively. READ MORE
Travel Is Millennials’ Work Incentive
Millennials have itchy feet. In fact, their desire to see faraway places is their main reason to work – after, of course, paying basic necessities. According to FlexJobs survey, a hefty 70% of millennials say their “overwhelming desire to travel” is their main motivation on the job – that’s just a tad less than the 88% who cite that basic motivator: necessities. READ MORE
The State of Air Travel in The U.S. Has Changed Over the Years
Air travel in the U.S. has seen a marked change in the way the aviation industry functions. From its inception in 1903, when flying was considered a risky proposition, air travel has now emerged as the preferred means of transportation for long distances between major cities. Further, the aviation industry is now considered an important indicator of affluence and economic prosperity of a country. However, a number of recessions have hit the U.S., affecting the state of air travel. READ MORE
Travel Brands’ Social Media Advertising Matures – Digital Marketing News This Week
Social media firms from Twitter to Snapchat to Facebook no longer want to be considered “experiments.” They want to win the big multi-billion dollar ad campaigns once reserved only for television. And to do it, they’re trying to shed the “social” nickname. Will the rebrand work with advertisers? READ MORE
Feeling Like a Good Leader Could Mean the Exact Opposite
How can you spot a bad leader before they have the chance to wreak havoc? Fortunately, there's one tell-tale sign: Terrible leaders tend to boast of their leadership prowess. READ MORE
The Best Travel Deal Sites, According to a Consumer Advocate
Clark Howard, a consumer advocate and radio talk show host, knows how to shop for the best deals when you travel. First, don’t lock yourself into a destination. Be open to places you can go to relax. This is how you’ll get the best deals on flights and hotels. Next, check out Scott’s Cheap Flights, Kayak, Google and Southwest Airlines for which plane tickets are cheap and available. These sites, Howard says, are the best for different reasons. READ MORE
TripAdvisor to Stop Selling Tickets to Many Animal Attractions
THE NEW YORK TIMES
TripAdvisor, one of the world’s largest travel websites, and its booking service, Viator, will no longer sell tickets to hundreds of attractions where travelers come into contact with wild animals or endangered species held in captivity, the company announced Tuesday. The attractions include elephant rides, swimming-with-dolphin experiences and the petting of endangered species like tigers. READ MORE
Retailers, Here Are This Year’s Most Important Halloween Trends
When it comes to Halloween, the times they certainly are a-changing. And that, according to new data released by the National Retail Federation, is precisely the point, as Halloween is a less “traditional” holiday than most and therefore more open to different interpretations for how to celebrate it. “Unlike more traditional holidays, Halloween is less rooted and more flexible. Everything from who celebrates, how they celebrate and what they wear while celebrating is up for interpretation each year, keeping retailers on their toes,” according to the National Retail Federation. READ MORE
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