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Strengthen Your Social Network
There's a lot of power in social networking: It's good for marketing outreach to consumers, the press, vendor/manufacturers and retailers. And if you're looking to score some easy social media hits it's as simple as contacting TGA with your press releases, company news, product updates and special events. Get your news to Kate Ryan, email@example.com, 774-929-5223, and she'll plug you into TGA's feed on Facebook, Twitter, LinkedIn and more.
For Travelers Club’s 30th anniversary, we are thrilled to announce our licensing partnership with kensie. We are combining Travelers Club's quality and unique design with kensie’s internationally known young contemporary fashion and worldwide styling. MORE
Why TPP Is a Class Act
The average American family planned to spend $674 on clothing, footwear, backpacks and other back-to-school supplies as they outfitted their children for the start of the 2016-2017 school year, according to the National Retail Federation's annual survey. What many don't appreciate is that there is a hefty hidden tax parents will pay as well. This back-to-school tax comes in the form of import tariffs levied on these items and passed along to consumers; the tax for just clothes and shoes for the current school year is more than $47 per family. Fortunately, relief from these antiquated tariffs is just around the corner through the pending Trans-Pacific Partnership (TPP) agreement. READ MORE
Judge’s Ruling Aims to Rescue Stranded Hanjin Shippers
Clearing the way to get the three ships moored off the Southern California coast into port without fear of seizures, a U.S. judge Tuesday provided bankruptcy protections for South Korean cargo giant Hanjin Shipping Co. “It’s good news for all the ships that are currently on the water waiting for berth,” said Noel Hacegaba, director of operations at the Port of Long Beach, where the company owns a majority stake in its largest terminal. “This is a very positive step for our customers. It means the containers on board these vessels will soon be discharged and make their way to store shelves.” READ MORE
U.S. Domestic Leisure Travel Sees Lowest Growth Rate Since 2012
Domestic U.S. leisure travel has hit its lowest growth level since December 2012, according to the U.S. Travel Association’s latest Travel Trends Index report. While travel in the U.S. continues to grow, as it has for the last six years, the new slowdown should raise fears of reduced domestic consumer spending and global economic headwinds. Travel volume growth in the U.S. is down overall year-over-year. Regardless of the slowdown, domestic leisure travel is growing faster than U.S. business travel. READ MORE
For more than a century, Hartmann has been the icon of sophistication for the world’s most discerning travelers. Our uncompromising heritage of craftsmanship and innovation continues to exceed the expectations of our consumers, whose investment is rewarded with enduring quality and a level of style and refinement that is legendary Hartmann.
Lufthansa Is First European Carrier to Join TSA Precheck
The Transportation Security Administration’s Precheck program has a new greeting: willkommen. Lufthansa became the first European airline to join the expedited-screening program for travelers at U.S. airports yesterday. READ MORE
Gasoline Glut Threatens a Crude-Oil Rally Fueled by Car Travel
THE WALL STREET JOURNAL
Surging demand from drivers in the richest countries helped power a big rally in crude this year. But many analysts say that surge is ending. In the U.S., lower gasoline prices led consumers to drive a record three trillion miles in the past 12 months. In June, gas consumption hit an all-time high, 9.7 million barrels a day. And in July, pickup trucks, SUVs and other gas guzzlers reached a record share of auto sales. Yet as the summer-driving season ends, low fuel prices may not be enough to entice consumers to pump in more gasoline. READ MORE
What the Next Generation Can Teach Marketers About Social Media
By the age of 11, children today are already well-versed in how to use social media – but what they use it for and how they communicate is not the same as adults. Ahead of their panel discussion at the Festival of Marketing, three kids share their views on brand experiences, peer-to-peer marketing and what really interests them on social media. READ MORE
5 Trends Reshaping Back-to-School Shopping in 2016
The changes impacting the 2016 back-to-school shopping season reverberate far beyond how much money parents are spending and what they’re spending it on. From parents increasingly shopping on mobile devices to discount stores losing their appeal, here are the five biggest trends transforming the back-to-school shopping experience this year. READ MORE
Labor Day, By the Numbers: Americans Can’t Stop, Won’t Stop Working
Americans are taking less vacation and more work home. Some are even working on Labor Day.
The ignore-vacation trend has been more than 15 years in the making, Project Time Off reports. And, when workers do leave the office, they can’t unplug – 35% of employed online adults say the Internet, email and cell phones have increased the amount of time they spend working, according to the Pew Research Center. READ MORE
Where is Safe? Travelers Seek Havens in Wake of Europe Attacks
THE NEW YORK TIMES
In the months since the November terrorist attack in Paris and the March bombing of the Brussels airport, Americans did something that may seem counterintuitive. They went to Europe more, with travelers up 5% in April, according to the Department of Commerce’s National Travel & Tourism Office. Airline data, tourism statistics and the reports of travel agencies and tour operators show international travel is alive and well, though it may be shifting to countries like Spain and Ireland in the European Union, as well as farther-flung destinations like the Galápagos Islands. READ MORE
Zika Funding Running on Empty
Health officials say they are nearing the end of the $222 million that was allocated for domestic Zika control. If Congress doesn't act, it could mean difficult decisions for those fighting the virus. Dr. Jon LaPook reports. READ MORE
Ten Good Reasons to Abolish Performance Reviews
We are in the Knowledge Economy, a time when our performance is not tied to the completion of easily-measurable tasks. Our work is intertwined with the work of many other people. Nowadays we know that organizational culture is the biggest driver of business results. It doesn’t make sense to evaluate employees at an annual performance review anymore. Here are ten of the biggest reasons why. READ MORE
Travel the World on Facebook Live
THE NEW YORK TIMES
New York Times reporters livestreamed their commutes on Facebook for a week. Here's what they learned while broadcasting their commutes with followers. READ MORE
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