SPECIAL EVENTS
The Awards Ceremony
Join us as we recognize the industry's leading people and companies.
Tuesday, March 2, 2010
4:45 p.m.
TGA Reception Area at the end of aisle 300
TGA's Networking Happy Hours
Tuesday March 2, 2010
5:00-6:00 p.m.
Immediately following the TGA Awards Ceremony
TGA Reception Area at the end of aisle 300
Wednesday March 3, 2010
5:00-6:00 p.m.
TGA Reception Area at the end of aisle 300
"Lunch & Learn" Educational Sessions
TGA's “Lunch & Learn” sessions, an opportunity to take a breather and absorb expertise from some incredible speakers:
Tuesday, March 2 @ 12 noon
The New Consumer — Dan Mann, of retail consulting firm The Mann Group, will share his read on the new, post-recessionary consumer. And he'll draw from his experience with the Outdoor Industry Association, MAGIC and the National Bicycle Dealers Association to show how this info can be used to raise average dollar transactions through smart marketing and sales management.
Wednesday, March 3 @ 12 noon
10 Fatal Mistakes of Small Businesses — It's all about profit margin, especially in lean times. Tom Shay, fourth-generation retail specialist, shows how to manage factors like everyday sale pricing, variable pricing and blind pricing to generate the kind of consumer excitement that builds repeat business and maximizes profit.
Thursday, March 4 @ 12 noon
What is Social Media? — To Tweet, or Not to Tweet? If you're wondering how social media fits your marketing plan you'll want to catch social media expert Joel D. Warady, principal of Joel Warady Group, when he speaks about social media's impact on marketing, from the manufacturing/distribution and retail sides.
But, Wait, There's More! In the Travel
Apparel Plaza located in the center of the exhibit hall, travel goods industry experts will share retail strategies that will grow your business in 2010!
*Lunch not included.
"Industry Experts" Educational Sessions
In the Travel Apparel Plaza, booth #922, travel goods industry experts will share retail strategies that will grow your business in 2010.
Tuesday, March 2 @ 3:00 p.m.
FULL-SERVICE SALESMANSHIP
Make the Leap from Luggage Store to Travel Outfitter
Chuck Weisbart of It's...In The Bag!
You're on the road to extinction if you're still staffing your store with luggage salespeople. Today's travelers want a travel specialist, someone to help put their trip together.
Become a travel counselor. Learn to outfit your customers from their underwear out, prepare them for travel anywhere and everywhere! Turn travel's shifting ground rules — TSA's requirements, airline regulations, etc. — into your business opportunities.
Boost sales while enhancing your customers' travel experience. Develop a working plan for your customers, make the next trip the best one of their lives, and you'll have what every business wants — customers for life.
Wednesday, March 3 @ 3:00 p.m
BUSINESS GROWTH: GIVE HER WHAT SHE WANTS
Steve Bendzak of ExOfficio
When it comes to your customer, are you sure you're talking to the right person? On average, women make 90% of household purchases. What are you doing to make her life easier? Are you carrying and displaying the right products? Speaking the right language?
An offering of travel solutions built around the woman traveler's needs can have a dramatic impact on your sales. Earn her trust, and you've won a lot more than a single customer — you'll be outfitting an entire family.
Learn how to position your store to speak to this all-important demographic, the woman shopper. And see just how much spending power she wields, where it counts — your cash register.
GENERAL SHOW HOURS
Tuesday, March 2, 2010 — 9:00 a.m.-6:00 p.m.
Wednesday, March 3, 2010 — 9:00a.m.-6:00 p.m.
Thursday, March 4, 2010 — 9:00 a.m.-3:00 p.m.
